Vera Bradley
One of the biggest manufacturers of handbags and related accessories, Vera Bradley was established in 1982 to cater to the then need of feminine themed bags. The company was founded by Barbara Bradley Baekgaard and Patricia Miller. They decided to concentrate on the niche for feminine bags as they have noticed the lack of bags for women. Cornering the market during that time, the company quickly became popular and the name Vera Bradley became synonymous to great looking bags for women. Producing brightly colored bags in with fashion, the mass appeal and highly fashionable design of Vera Bradley is always a trait found in their bags.
Aside from cornering the market, Vera Bradley’s success is also in their products. Vera Bradley is among the few companies that are constantly producing different types of bags for different purposes. From the traditional handbags and backpack to laptop bags geared toward female techies, Vera Bradley is always geared towards women of different career and different lifestyles. Today, Vera Bradley is one of the most successful private companies in the US as they reportedly earn at least $100 million a year. In most cities of the country, Vera Bradley stores are put up and there are thousands of online retailers of their bags.